We’re standardizing our default VG:PG ratio to 70:30 across all our lines for nicotine levels 12mg & below.
Previously, we had slightly different default ratios between our lines:
- Classic Line – 80:20 VG:PG
- Signature Blends – 75:25 VG:PG
- Mise En Place – 70:30 VG:PG
- Chilled Line – 70:30 VG:PG
Our “default” ratio is what we use for pre-mixed juice for in-store stock and when ordering individual bottles online. Moving forward, we are changing our standard VG:PG ratio for all sub-ohm juice to 70:30 VG:PG
We chose this ratio because it is suitable for the widest range of tanks & devices and ranked as the highest preferred ratio in the Vaping Habits Survey we hosted to get a better picture of how our customers are vaping.
As it is the most popular ratio selected in value packs, this change will also allow us to ship pre-steeped juice more often when selecting 70:30 and ordering flavours from multiple lines, rather than shipping a mix of fresh and pre-steeped bottles in these types of orders.
Our High MG Salts are unaffected and will continue to ship at a 50:50 ratio unless otherwise specified.
What does this mean if I typically order custom ratios?
This change will not affect those who are choosing custom VG:PG ratios on Value Packs or individual bottles. We will continue to offer an option to select VG:PG ratio on value packs, and will honour any custom ratio requests listed in your order note.